Pica Design Tutorials » Pica eNews™ http://tutorials.picadesign.com Tutorials from Maine Graphic Design Firm, Pica Design Fri, 30 Apr 2010 17:16:16 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Creating an eNews Campaign http://tutorials.picadesign.com/2009/08/19/creating-an-enew-campaign/ http://tutorials.picadesign.com/2009/08/19/creating-an-enew-campaign/#comments Wed, 19 Aug 2009 16:07:23 +0000 james http://tutorials.picadesign.com/?p=327 Start a New Campaign

  1. Login to Pica Design eNews™
  2. Click ‘Create a new campaign’

    Create a new Campaign

Step 1: Define the Campaign and Sender

  1. Name the email campaign
  2. Enter the email subject line
  3. Give the campaign a from name (ex. Smith Family Vacation 2010, My Company)
  4. Give the campaign a from Email address
  5. Give the campaign a Reply-To address
  6. Once your settings are right click ‘Next’

    Define Campaign

Step 2: Choose your Template

  1. Select ‘Use one of my templates’
  2. Select from your templates or the one that Pica Design has created for you. If you’d like to add your own template, please follow the guided instructions.
  3. Click ‘Next’

    Choose your Template

Adding Content to your Template

Note: There are 2 different types of content areas in most templates

  1. The Main article
  2. Multiple sub-articles
Main Article / Content

Adding the Main content is as easy as clicking the edit icon for a certain section and modifying it, and Adding a main image if it applies to your template.

Main Article

Update Copy Sub-Articles

  1. By default, there is one sub-article for you to editRepeating Content
  2. When clicking the edit icon you are presented with options to edit all aspects of each sub-article.
    1. Depending on your template, this is also where you can add an image for each sub-article
    2. Repeating Content
  3. When your ready to add another sub-article click ‘ADD NEW ITEM’Add new Item
Preview and Define Recipients

  1. After you have added all your new content click ‘Preview Email’

    Preview Email
  2. At this point you can proof the email, make more changes, or if you are happy with the email, click ‘Define Recipients’
    Define Recipients
  3. If you want to use a subscriber list you’ve already created, select the list and continue onto Step 5 below
  4. Or you can choose to create a list now
    1. Select ‘I will type in the recipients manually’ and click ‘Next’
      Add Emails Manually
    2. Follow the instructions for adding email recipients, and click ‘Import These Recipients’

      Adding Recipients

  5. When you’re happy with the settings, click ‘Test and define delivery’

    Test and Define Delivery

Testing your Email Campaign

  1. Here you can send a test of the current email Campaign to yourself for proofing
    1. Enter your email address and click ‘Send the test email’
      Send Test Email
    2. Once you’ve gotten the campaign to look correct click ‘Skip the test’ which takes you to the Delivery Schedule Page
Scheduling your Email Campaign

  1. Here you can choose to deliver the campaign immediately or set a timer to schedule a later delivery

    Schedule Delivery

  2. Once you’re ready hit ‘Send Campaign Immediately’
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