Content Overview

• The Content Overview once again shows your total pageviews, unique views, and bounce rate. It also shows what pages are the most popular on your site
• Top Content gives more information about your most popular content, breaking down how many pageviews and unique views each page has received, as well as average time on page, bounce rate, and % exit. Content by Title and Content Drilldown list the same information in different formats.
• Top Landing Pages shows which pages most people entered the site from. For example, if a website linked to an article on your website, and a lot of people visited that page, that particular page would be high on the top landing pages because a lot of people entered the website from that page.
• Top Exit Pages is another extremely informative page. It shows which pages most people exited the website from. This tells you what content is losing interest and what pages are particularly engaging.
• Site Overlay allows you to look at your page with an overlay created by Google Analytics on top of it. It shows you what links clicked and more.

Top Exit Pages

By using the information found in the Content section of Google Analytics, it is possible to learn how visitors interact with your site and what they find the most and least engaging, allowing you to tailor your site to make it more interesting to your readers.

To start,

1. Log in to your blog. For instructions on how to log in, click here.
2. Click the “Posts” tab on the left
3. Click the “Add New” subtab under posts

This will bring you to the “Add New Post” page. This is how you add content to your blog through writing posts. There are several fields you need to fill in.

1. The Post Title – This will show up at the top of each post, in the title bar of your browser, and is used to identify a subject for the post. I typed “How To Create a Blog Post in WordPress” as the title of this post because that is a good description of what the post will be about. It is in the center of the page and is the first box you can fill in.
2. The Post Content – This is where the “meat” of the post will go. I am typing the text of this tutorial into the post content box. It is in the center of the page, just under the title field.
3. Tags – Tags are little pieces of text which describe what ideas are contained inside the post. For this post, I have used: WordPress, Post, Title, Content, Tags, and Categories to write an abridged copy of all the info contained in the post. Enter them in the “Post Tags” section on the right of the page and click “Add.”
4. Categories – Categories are the overarching descriptors of the post. For this post, I used WordPress and Posts as categories because that is what this post is really focused on. Select preexisting Categories in the “Categories” section on the right of the page or add new ones by entering them into the text field in the same box and pushing “Add.”
   • N.B. The distinction between tags and categories is thin and highly debated. To learn more about the difference, click here.
5. Publish – The final step is to publish the post. You can do this by pushing the “Publish” button on the right side of the page. This makes the post appear on your blog homepage and symbolizes that the post is complete.

Add New Post Tutorial Image

This tutorial describes everything you need to know to write a post. While there are more options you can select from in WordPress, this is a beginner’s tutorial and more advanced techniques are described here.