Content Analysis in Google Analytics

Posted on | July 16, 2009 | No Comments

In the Content section of Google Analytics, you can find an amazing amount of information about how visitors view and use your websites content. It shows you where people are entering and exiting your website, what sections of your site are visited the most, and how to optimize your site to draw in and captivate the most traffic.

Content Overview

• The Content Overview once again shows your total pageviews, unique views, and bounce rate. It also shows what pages are the most popular on your site
• Top Content gives more information about your most popular content, breaking down how many pageviews and unique views each page has received, as well as average time on page, bounce rate, and % exit. Content by Title and Content Drilldown list the same information in different formats.
• Top Landing Pages shows which pages most people entered the site from. For example, if a website linked to an article on your website, and a lot of people visited that page, that particular page would be high on the top landing pages because a lot of people entered the website from that page.
• Top Exit Pages is another extremely informative page. It shows which pages most people exited the website from. This tells you what content is losing interest and what pages are particularly engaging.
• Site Overlay allows you to look at your page with an overlay created by Google Analytics on top of it. It shows you what links clicked and more.

Top Exit Pages

By using the information found in the Content section of Google Analytics, it is possible to learn how visitors interact with your site and what they find the most and least engaging, allowing you to tailor your site to make it more interesting to your readers.

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