Intro to Google Analytics

Posted on | July 10, 2009 | No Comments

Google Analytics is a powerful tool for anyone with a website. Who wouldn’t want to know about how many people have visited their website, how they got there, and what they were most interested in? I also have to mention how easy Google Analytics is to use!

Pica Design will gladly set up a Google Analytics account for our clients, and that’s the hardest part of the whole ordeal (and all this really takes is a line of code on the bottom of your website).

Next you just have to log in to your Google Analytics Dashboard.

Google Analytics Dashboard

This may seem like a lot of information, but when broken down it is easy to see how useful Google Analytics is. It shows you visits to your site per day, week, or month, and makes detailed charts which yield a lot of data. It also shows information like total visits, how many unique visitors have browsed the site, how long they spend on the site, how people are finding your sites, and even where they are located!

The sidebar of Google Analytics contains links to even more detailed info. Browser statistics and screen size can be found (which is particularly relevant to us designers), as well as Search Engine Optimization data, such as what people are searching on Google to find your website and what pages are attracting the most attention.

Google Analytics is a great tool for any website. Not only does it offer detailed data on the use of your site, but it also can help you build a site more compelling for the user.

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